After experiencing a sensory deprivation tank at the Gastown Floathouse. Matthew thought this unique product would be an ideal candidate for advertising on Youtube. The partners at Floathouse gave it a try, and hired us to create some ads and run them on Youtube in the areas surrounding their locations. We also targeted individuals interested in type of product/lifestyle (meditation, yoga, etc). This allowed us to reach their target audience in the dense urban populations where the Floathouses are located.
The unique product was an opportunity for the team to have fun with the creative. Matthew created a animated logo treatment as part of the production that looks great and resonated well with their brand.