With over 30 years experience planning and purchasing media for both broadcast and digital platforms, we have the contacts and knowledge to give our clients the best bang for their media buck. We leave no stone unturned to incorporate a well-rounded mix of media outlets to ensure the best possible plan for our clients.
Also, we look for added value, partner promotions, bonuses and special rates which vastly expands the value of a campaign. Plus, we know what media is worth, which arms us with the knowledge to negotiate the best possible value for the most effective outcome and media outlets…
The end results are impactful advertising campaigns that perform exceptionally well for our clients across a wide range of platforms, including broadcast, online, print & outdoor advertising.
Whether B2B or B2C, we understand how to motivate customers through compelling messaging about your product or service. The method of communication differs between retail and commercial, however, regardless of B2B or B2C it’s usually a human being receiving the message, and it’s important remember that when crafting the communication.
In some cases, through our franchised clients there are two targets, the franchisee and their customers, we serve both Business and Consumer. Because of this Elton has learned how to walk the tight rope that balances value on both targets.
The line between business and consumer marketing can blur when manufacturers and distributors employ consumer marketing strategies, building their brand and driving inbound curiosity about their product or service. While on the other hand, new CRM technology can drive change in a traditional sales environment, using digital resources to substitute the phone to qualify prospects.
Whatever the approach, Elton has the experience and knowledge to help develop your marketing, whether you’re looking for a full, from the ground up marketing plan that includes strategy, market intel, assets, collateral and media planning, or if you just need help with a single component of your marketing, we can scale our services to meet your needs.