Lifebank 2011 Broadcast Campaign.
When we first started advertising for Lifebank, their business had a dramatic spike. This included broadcast advertising and waiting room videos (in health clinics). This was the last of several campaigns we ran for Lifebank.
These ads were created to appeal directly to expecting or new parents, as expecting parents are hyper aware of babies we used nice footage of babies to get the attention. We think they worked great and they recieved a lot of postive feedback on this campaign.
Lifebank 2010 Corporate Videos.
We developed these videos as educational tools for prospective clients as well as for healthcare workers. We shot the spokes-person on green screen to incorporate with the text and graphics. A very interesting part of this project was shooting a home birth to document the collection process (viewer discretion). To say it was an interesting shoot would be an understatement.