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Valor is Canadian manufacturer of Gas Fireplaces located in North Vancouver.  We are currently working with them on a Youtube campaign.  We came up with the idea of localized Youtube campaigns in support of individual Valor dealers promoting them individually in their local markets, while focusing on Valor’s unique products and features.
So far the results  on that campaign have been very good.  Valor then asked us to come up with a campaign without individual dealers just featuring Valor products, and encouraging customers to come to their web site to find a dealer near them.  That campaign just started in Ontario, and the results are still out.