CREATIVE….THE SECRET SAUCE
When’s the last time you heard a message, stopped and said, ‘I like that, I get it’? Probably not that often but those messages are memorable, they connect and resonate with you. The circus left advertising years ago, hype rarely works anymore and stop yelling at us. We’d like to tell you a story about a very interesting business, a business that help you solve a problem, well maybe not a problem today but when that problem arises they can help you. My neighbour will tell me about an interesting experience he just had with a business, maybe repairing his truck or trimming his trees. He will offer up a testimonial about why I should consider this business, no hype, no yelling just a conversation about a business. That’s the Secret Sauce….just having a conversation about a business, maybe retail maybe wholesale, with a touch of human engagement