Media

The right message will always find its audience and with data we can define the intended audience and through media habits determine the favoured medium. Media is carried through any conduit that allows the brand to be exposed, whether heard, seen or experienced. The medium can be an Indy car or an NHL Dasherboard, Facebook, Instagram, Youtube, Television, Radio or Print. The medium may be experiential allowing the customer to feel the brand, in-store, on the street or at an event.

Digital media gets us closer to measuring the effectiveness of advertising dollars but it’s the media mix that is constantly changing. At elton we believe that to connect the dots you need multiple touch points for the audience. Value-Graphics are as important as the Demographic, values are not defined by traditional demo information but more about lifestyle. Ever seen a 65 year old surfer, you bet and their value language is all about surfing shared with a 20 year old surfer. 

At elton we research audience groups, often using our clients experiences, to map out the media mix, budget and frequency. As a full service agency we plan, negotiate and manage your media plan, making recommendations to optimize results, live, while it’s running.