Cap-it Medicine Hat Franchise for Sale
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Andrew Funk, President Cap-it International, challenged the team at Elton to create a marketing strategy that would deliver qualified Franchisee candidates interested in purchasing the Cap-it Medicine Hat Store.
We reviewed what Cap-it had been doing in the past and designed a strategy, creative and budget that we confidently believed would get some action. After investigating all media options Elton decided on a plan that included Digital Media, FB & Google Responsive and Outdoor Billboard strategically placed on the TransCanada highway in Medicine Hat. Video was developed to engage business contacts and boldly offer the price, $199,000 for the Franchise location.
A Conversion path was created driving all enquiries to a key Executive at Cap-it HQ
Campaign criteria:
Reach – 100kms
Target – Automotive Repair Owners, Farmers, Oil Execs, Outdoor & Adventure,
Campaign timing: 4 weeks
Facebook Display
‘Medicine Hat for Sale $199,000’
We reviewed what Cap-it had been doing in the past and designed a strategy, creative and budget that we confidently believed would get some action. After investigating all media options Elton decided on a plan that included Digital Media, FB & Google Responsive and Outdoor Billboard strategically placed on the TransCanada highway in Medicine Hat. Video was developed to engage business contacts and boldly offer the price, $199,000 for the Franchise location.
A Conversion path was created driving all enquiries to a key Executive at Cap-it HQ
Campaign criteria:
Reach – 100kms
Target – Automotive Repair Owners, Farmers, Oil Execs, Outdoor & Adventure,
Campaign timing: 4 weeks
Facebook Display
‘Medicine Hat for Sale $199,000’
Video Ads
Link: https://fb.watch/93i21Hp54V/
Outdoor creative
Facings on major routes including the TransCanada highway
Outdoor creative
Facings on major routes including the TransCanada highway
Outcome
A new Franchisee agreement is in process with a contact who engaged in the campaign
A new Franchisee agreement is in process with a contact who engaged in the campaign
Client
Cap-it Truck Accessories
Services
B2B
Facebook Display & Video, Google Display, Outdoor
Project Date
June-July 2021
Cap-it Genuine Truckware is a proud supporter of Elton Media. Great team to work with over 6 years.
