In 2014, Elton took on the Goh Ballet as the media strategist/buyer to promote the production of the Nutcracker in Vancouver. As a non-profit organization, the media budget was tight. To over-come this, Elton leveraged their relationships with the local traditional media outlets as sponsors, with ticket give-aways and media personality appearances in the show.
The plan executed a full array of media platforms to reach the general public over the holidays. Including, TV, Radio, Print, Bus-boards/Shelters and Digitally via Google PPC, Youtube and Facebook. We produced broadcast and digital video creative in both English and Cantonese.
The production was a huge success, with sell-out shows