Goh Ballet

In 2014, Elton took on the Goh Ballet as the media strategist/buyer to promote the production of the Nutcracker in Vancouver. As a non-profit organization, the media budget was tight. To over-come this, Elton leveraged their relationships with the local traditional media outlets as sponsors, with ticket give-aways and media personality appearances in the show.

The plan executed a full array of media platforms to reach the general public over the holidays. Including, TV, Radio, Print, Bus-boards/Shelters and Digitally via Google PPC, Youtube and Facebook. We produced broadcast and digital video creative in both English and Cantonese.

The production was a huge success, with sell-out shows

Client
Goh Ballet
Services
TVC, YouTube Ads, Magazines, Billboards, Facebook, Google AdWords
Project Direction
Matt Elton
Project Date
Winter 2014

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