Rodents Away Odor Free - Nova Scotia Product Launch
Ken Hassman grew up on a Southern Saskatchewan farm where his passion grew for community and the business of farming. Ken’s career path allowed him to travel and build lifelong relationships with his customers. The discovery of, Rodents Away Odor Free, was born out of Ken’s frustration with mice interfering with his passion for camping with his family in their travel trailer. In memory of their Fathers dedication to Rodents Away Odor Free and his desire to naturally repel mice his son’s, Todd & Tyler Hassman stepped up to grow the business. After certifying the product, updating the packaging and building a distribution network it was time to launch Rodents Away Odor Free in Canada.
Elton Media was contacted and Halifax, Nova Scotia was selected as the launch market. R.A.O.F. is available at Kent, Princess Auto, RV Dealers, Amazon and online.
Campaign timing:
Labor Day weekend
Consumers: RV owners, Farmers, Cottage owners, Warehouse companies, Auto collectors & Storage shed owners
Media selection:
Facebook, YouTube, Radio
Creative:
- 20 second Product benefit video promoting 3 pak & 6 pak
Rodents Away
- 30 second radio creative including distributors
- Facebook Display
- Google Display
- Radio Station Facebook Contests
Campaign Outcome:
Positive increase in sales in Halifax and Nova Scotia communities. Facebook posts and comments provided some intel on product and perceptions. Primary distributor Kent, reported an increase in unit sales and customer feedback on messaging.
Plans are underway for a National strategy following the Atlantic product launch.
