Rodents Away Odor Free - Nova Scotia Product Launch

Ken Hassman grew up on a Southern Saskatchewan farm where his passion grew for community and the business of farming. Ken’s career path allowed him to travel and build lifelong relationships with his customers. The discovery of, Rodents Away Odor Free, was born out of Ken’s frustration with mice interfering with his passion for camping with his family in their travel trailer. In memory of their Fathers dedication to Rodents Away Odor Free and his desire to naturally repel mice his son’s, Todd & Tyler Hassman stepped up to grow the business. After certifying the product, updating the packaging and building a distribution network it was time to launch Rodents Away Odor Free in Canada.

Elton Media was contacted and Halifax, Nova Scotia was selected as the launch market. R.A.O.F. is available at Kent, Princess Auto, RV Dealers, Amazon and online.

Campaign timing:
Labor Day weekend

Consumers: RV owners, Farmers, Cottage owners, Warehouse companies, Auto collectors & Storage shed owners

Media selection:

Facebook, YouTube, Radio


Rodents Away

3 Videos

Campaign Outcome:

Positive increase in sales in Halifax and Nova Scotia communities. Facebook posts and comments provided some intel on product and perceptions. Primary distributor Kent, reported an increase in unit sales and customer feedback on messaging.

Plans are underway for a National strategy following the Atlantic product launch.

rodents away logo
Rodents Away Odor Free
Radio, Facebook Display, Video, Social Media contest
Project Date
Oct 2021


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